Top story: more than half the world now uses social media Social media users have grown by more than 10 percent over the past year, taking the global total to 3.96 billion by the start of July 2020. 2023 We Are Social. A federal judge in Louisiana on Tuesday restricted the Biden administration from communicating with social media platforms about broad swaths of content online, a Facebook and Instagram) have seen drops of a percentage point or two, but the overall takeaway from this data remains the same: marketers can still reach almost 99 percent of the users of any given social media platform on at least one other platform. Mikan Shimokita B403. But Instagram use varies meaningfully from country to country. The latest data indicate that inbox management is still an everyday reality for almost three-quarters of the worlds working professionals, while more than 94 percent use email at least occasionally. Once youve finished watching that, read on below for the full report. But perhaps the most important takeaway for marketers in the age-specific motivations data is the extent to which older generations rely on the internet to inform their purchase decisions. In other words, Metas own guidance appears to state that businesses shouldnt use Metas own official audience reach estimates to inform their marketing plans and budgets. We Are Social Japan Ill paws my analysis there for this year, but I have a feline that well see cats make a comeback over the coming months, so be sure to join me next January for the latest updates to this essential story. And moreover, now that most people have greater freedom when it comes to choosing retail channels, we can fully expect them to embrace a mix of online and offline shopping. Its WebJapan s population has been declining since 2009. That means that at a worldwide level ecommerce still only accounts for about 1 in every 6 dollars of consumers retail spending. June 25, 2023. The past few weeks have been interesting for anyone following developments at Twitter. Its also worth highlighting that social medias role isnt just related to outbound B2B marketing. Its possible to volunteer in Japan on a tourist visa. Online shopping is a particularly interesting example, because theres plenty of evidence to show that people are now more willing to use ecommerce compared with pre-pandemic levels.As the Group Chief Economist at Sea Limited observed in a recent report published by Bain and Meta: Before the pandemic, people who used ecommerce were buying items in categories like fashion, beauty, and electronics. We saw a jump in that average in Q2 2020, when lockdowns drove many people to rely on the internet for almost everything in their daily lives, but the downward trend that we saw before COVID has since returned, and the current average of just over 7 is the lowest its ever been. Our analysis suggests that digital disruption still hasnt delivered its full potential in the worlds of banking and financial services. Pinterest now ranks fourth with 6.09 percent, while YouTube rounds out the top five, accounting for 3.89 percent of social media web referrals. This new data sourced from GWIs extensive Work survey offers powerful insights into how people in different countries and across different age groups use connected tech in the office, and in B2B settings. 2023 WebOur Digital 2023 report highlights everything you need to know about social media, internet, mobile and ecommerce trends globally. Regardless of the reasons why these numbers have dropped however, the outcome remains the same: Meta is telling advertisers that they can now reach fewer users on its platforms than the company previously estimated. And even Twitter reports that its users are more interested in dogs. Social The companys analysis indicates that total social media ad spend in the last three months of 2022 exceeded the equivalent figure for the 2021 holiday season by roughly three percent. Global Economic Prospects Its also interesting to note that WhatsApp ranks second amongst this age group, with both young women and young men putting the worlds favourite messenger platform ahead of TikTok. But perhaps the biggest story in this years report is that the amount of time we spend online has declined by almost 5 percent year on year. As I explained in the important notes on data section above though, figures for the most recent year or two invariably under-represent actual growth in internet users, because of how long it takes to conduct, process, and report internet user research. The companys ad tools report that over 386 million Twitter users are interested in dogs, compared with just 62 million who are interested in cats. Some of this misinformation relates to unfounded assumptions and poor fact checking, but increasingly weve noticed a trend towards willful misrepresentation of the facts, even in more reputable media. President Joe Biden The Presidential Prayer Team As we stressed in our Digital 2020 April Global Statshot Report, many of the trends that emerged during the darkest days of the pandemic were driven by extraordinary circumstances, when hundreds of millions of people were confined to their homes. WebJapans constitution was promulgated in 1946 and came into force in 1947, superseding the Meiji Constitution of 1889. Some experts have warned that an "unbalanced diet" of information will erode people's ability to assess accurately the authenticity of information spread on social Back in January 2023, the same tool reported that ads on Facebook could potentially reach 1.983 billion users around the world, which represented a 4.6 percent decline versus the 2.079 billion figure published in October 2022. This is still at the core of everything we do. And we see an almost identical pattern in Instagrams ad reach figures too, with just three countries remaining unaffected by corrections. So, if you feel like youre seeing more ads on social media platforms than ever before, this data suggests youre probably right. The active user ranking featured in this years reports is also different to the ones included in previous reports, because were now able to include pre-installed apps in this dataset (e.g. For context, entities need to pay USD $1,000 per month to become a Verified Organization, or pay USD $8 per month for a Twitter Blue subscription. Users in China say that they spent an average of three additional minutes per day using the internet in Q3 2022 compared with Q3 2021. But in more encouraging news for advertisers, figures published in TikToks advertising resources reveal that ads on the short-video platform now reach more than a billion users over the age of 18. We Are Social Gaming This follows on from the opening of high-end luxury Onsen Ryokan Yuen Sapporo (2020) and in the run-up to the Adventure Travel World Summit due to be held here in the autumn of 2023. But in what might come as another surprise if youve been reading the mainstream media recently, Facebook ranks third in data.ais figures for average time spent per user, at almost 20 hours per month. However, even if TikToks ad reach figure were to represent users of all ages, its still very impressive. staying in touch with friends and family (53.7 percent); staying up to date with news and current events (50.9 percent); and, 84.3 percent of Telegram users also use WhatsApp every month; and. But have those pandemic-era behaviours endured? Thats perhaps not surprising when we consider that the exchange value of Bitcoin versus the US dollar fell by roughly two-thirds during the course of 2022. We were born from an understanding of how socially-led ideas can connect people. Admittedly, figures are somewhat lower across Europe and the US, but with younger people significantly more likely to use these channels to contact potential suppliers, the importance of social media as an inbound channel looks set to grow. And theres good news for Elon Musk and co. too, with the latest data indicating that Twitter has also grown its ad reach over recent months. Platform The average amount of time that people spend using the internet hasnt changed over the past three months though, so its unclear whether well see these figures fall further. 87.5 percent of working-age professionals say that video calls are a regular part of their working life, although its worth highlighting that just 55 percent say that they attend such calls on a daily basis. However, computers will remain an important part of our audiences behaviours for at least the next few years, so the key takeaway here is that mobile first shouldnt mean mobile only. Interestingly, Nielsens report highlights that Indias rural areas are now home to 44 percent more internet users than its urban areas, and that rural areas are also responsible for most of the countrys internet user growth. The short-video platforms Android app users spent an average of almost 23 hoursper month using the TikTok app between January and December last year, just ahead of YouTubes 23 hours and 09 minutes per month. Social media users grew by 227 million over the past year, reaching 4.70 billion by the start of July 2022. SHARE. WeChat rounds out the top five, with Tencents most recent investor earning announcement revealing that the platform now has more than 1.3 billion monthly active users. The latest figures point to 425 million internet users in rural areas, with that figure increasing at an annual rate of roughly 30 percent. Moreover, the current average suggests that the world will still spend a combined total of 1.4 billion years of cumulative human existence using connected tech in 2023 alone.So, while we may be spending less time on the internet, theres nothing to suggest that the internet is becoming any less important in our lives. You can unsubscribe at any time. The number of social media users in Japan at the Figures published in Metas own Ads Manager tool suggest that global Facebook ad reach increased by a hefty 13.4 percent in just the past three months. WebSocial Media in Japan [2023 UPDATE] Published by Kyle on February 28, 2023. The speed of fixed connections continues to accelerate too, with Ooklas Speedtest data showing an annual growth rate of almost 29 percent. This time, we have a very wonderful news, and JICA sincerely congratulates Charleston Dale Ambatali on his great achievement with full of honor, said JICA Chief 2021 is the year we were due to revisit our Charter. The Global State of Digital in April 2023 - We Are Social Japan But while its likely that these top three channels comprise a mix of both offline and online conversations, B2B marketers will want to explore how they can use digital activities to amplify the visibility of recommendations and reviews. Tokyo, Japan 1550031, We Are Social is a socially led creative agency that puts social thinking at the centre of marketing.These two partners make the Global Digital Reports series possible, so please let them know on social media if you find these reports valuable: Id also like to offer my heartfelt thanks our wonderful data partners, without whom the Global Digital Reports series would be a lot less informative: Just before we start exploring the numbers, Id encourage you to review our detailed notes on data to understand how changes in sources and methodologies have impacted this years numbers. We Are Socials Monday Mashup #632 26 Jun Indeed, a presence on just one or two of the top platforms will deliver almost all of the reach you need. For example, in February 2023, the company announced that it had reached 750 million global monthly active users. Share. In the last year internet users reduced the time they spent online, focusing on quality over quantity. After plenty of excitement this time last year, many of the worlds internet users seem to have cooled on cryptocurrencies and NFTs. The VA is also awarding $11.5 million to 79 public and nonprofit organizations that serve veterans through the new Legal Services for Veterans Grant Program. YouTube appears to be the primary social media destination for decision makers exploring potential B2B purchases. During the event, state of the art robots and robot-related technology like AI, ICT, and component technology will all be on display. Mikan Shimokita B403. So, if your company remains a social media laggard, you might want to collect a few of the charts from this quarters report, and put together a recommendation for your CMO. Learn how the time spent using social media varies by country, age, and gender in this deep-dive article. There are now more than 350 million Instagram posts tagged with #dog, compared with just 270 million for #cat. Mikan Shimokita B403. We Are Socials Monday Mashup But seeing as youve made it this far, I couldnt leave you without an update to one of my favourite sets of Global Digital data: the ongoing battle for the internet. WebWe Are Social. As a result, please beware of comparing figures included in this quarters report with data published in previous reports in this series. At the top end of the spectrum, our analysis of Statistas data suggests that companies spent a combined annual total of almost $880 per internet user to reach online audiences in the United States in 2022. Filipino same-sex couples tie the knot in a mass wedding ceremony on June 25, 2023, in Quezon City in metro Manila, Philippines. Tour de France 2023 live streams: How to watch for free, channels The number of active social media users also increased, up by 12.5% in 2021 This is the highest figure weve seen for global Snapchat ad reach, and suggests that more than 1 in 8 of the worlds internet users now see Snapchat ads every month. Meanwhile, data reveals that it now takes less time for us to access the content that we want when we do go online, with analysis from Ookla revealing that internet connection speeds have increased significantly over recent months.Mobile bandwidth has jumped by a third over the past year, with the worldwide median reaching almost 40 Mbps in February 2023. Social video advertising is expected to reach $79.28 billion in 2024. Twitter is limiting how many tweets per day various accounts can read, to discourage extreme levels of data scraping and system manipulation, Executive Conferences and trade shows are still the primary channels through which B2B buyers learn about new products and services, with 45.6 percent of decision makers citing these events as a key source of B2B brand discovery. ALI ZANE WRITES Long criticized for its sex crime laws, Japan has revised the Penal Code, redefining rape as non-consensual sexual intercourse. As of 2023, a significant increase in social media engagement has been observed in Japan, with about 81% of the population now using social media. Well explore some of these changes in detail below, but please note that these changes also affect our overall figures for social media user identities, which use these ad reach figures as a key input. The first three months of 2023 have seen some particularly interesting developments in the worlds connected behaviours. For added clarity, Indias government defines rural areas as locations with fewer than 5,000 inhabitants and fewer than 400 people per square kilometre, where more than 25 percent of the male population is engaged in agricultural pursuits. And the continued advance of 5G networks has likely played an important role in closing this gap.For context, median mobile connections now outpace median fixed connections in a total of 48 countries around the world, and in six countries, cellular data is at least three times faster than fixed connections. Snapchat doesnt seem to capture as many media headlines as TikTok or Instagram, but data shows that the platform has been growing steadily over recent months, and continues to offer compelling opportunities for marketers. And once people have learnt how to do it and experienced the convenience and flexibility it offers, its hard to unlearn it.. If we rank platforms by monthly active users which offers perhaps the most consistent basis for comparison the latest official data suggest that Facebook still comes out top at a worldwide level. Similarly, GWIs tools now report a lower figure for the number of social media platforms used per user, per month compared with last quarters data. The International Atomic Energy Agency gave an essential endorsement Tuesday of a controversial plan by Japan to release treated water To help us make sense of some of the biggest shifts that lie ahead, here our global leaders share their thoughts on whats on the horizon for marketers this year. Analysis from data.ai reveals that users spent an additional seven minutes per day using smartphones in 2022 compared with the previous year, which equates to a year-on-year increase of 2.4 percent. But its interesting to note that the gap between mobile and fixed connection speeds appears to be closing. However, my analysis indicates that the company has made a meaningful revision to its numbers in at least 4 of the past 6 quarters. For clarity, marketers can still target ads to users between the ages of 13 and 17 using Metas ad planning tools, but they now have fewer options when it comes to identifying more specific audiences within that age group. WeChat also known as , or Weixin in Chinese ranks fourth at a worldwide level, demonstrating not only the sheer scale of Chinas internet population, but also the continued appeal of Tencents flagship superapp. Meanwhile, despite showing an internet adoption rate of more than 70 percent, China is home to the worlds second-largest unconnected population, with almost 375 million people across the country not yet online.