To help us make sense of some of the biggest shifts that lie ahead, here our global leaders share their thoughts on whats on the horizon for marketers this year. There are 5.16 billion internet users in the world today, and 4.76 billion social media users. For comparison, the median speed for mobile cellular data (39.77 Mbps)is now almost as fast as the mean value for fixed connections that we reported just 5 years ago (40.7 Mbps). Somewhat surprisingly though, older people are more likely to say that they go online to learn how to do things. With the majority of Gen Z and Millennials already taking part in virtual world activities, and the continued growth and evolution of the Metaverse, virtual influencers (VI) are becoming an increasingly important part of the marketing mixespecially for brands looking for more ways to reach and interact with their target audience. Interestingly however, across all age groups, men are more likely than their female peers to use social media for work communications, even though women are more likely to use social media outside of the office. coming through as several diverse fragments, not one single perspective. 6 Digital 2023 we are social 6 Insight Digital 2023 we are social unicornhouse | .. Well explore some of these changes in detail below, but please note that these changes also affect our overall figures for social media user identities, which use these ad reach figures as a key input. Discord is probably the tool best-suited to capture users' social needs right now. To make everyones experience on our apps unique and personalized to them, we use AI systems to decide what content appears, informed by the choices they make. Evolution of the Virtual WorldChris Chong, CEO, Singapore. Statista data shows that digital's share of total global ad spend has increased by a relative 27.7% since 2019, up from 57.4% in 2019 to 73.3% in 2022. Metas tools now indicate that advertisers can reach a total of 1.628 billion users with ads on Instagram i.e. In a 2023 regulatory impact analysis, the Environmental Protection Agency (EPA) estimated the SCC to be around $120/ton in 2020 based . Digital 2023: China explores the countrys evolving digital and social landscape. 17, 2023 | Marketing | 0 One of the key consequences of this change is that marketers no longer appear to be able to target ads by gender to users below the age of 18 at least via the companys Ads Manager tools. Were working on ways to make the feature even more prominent. The Covid-19 crisis highlights the urgency to give all young people the support they need and reinforce their confidence in their future prospects. This time last year, Ooklas data showed that the typical fixed connection was still more than twice as fast as the typical mobile connection, but that multiple has fallen below two in the companys February 2023 data. Reels) may also play a role. The Top 10 list includes environmental innovations, such as sustainable aviation fuels and wearable plant sensors. The SCC is incompatible with standard cost-benefit analysis. YouTube ranks second, with 63.2 percent of active users opening the app on a daily basis. their own marginal worlds that have the power to become the mainstream. Bildiiniz gibi dijital dnyann en byk global raporu We Are Social & Hootsuite 2022 yaynland! Subscribe to our blog for hot takes on social and internet culture. On TikTok for example from people advising you on what to watch on Netflix to people commenting on this years Spotify Wrapped honest and accurate descriptions of experiences, preferences, services or products are becoming more and more accessible to everyone. People now spend more than 2 hours on social media each day 40 minutes more than watching broadcast and cable TV. Note: The GSNI draws upon data from 91 countries, encompassing the World Values Survey waves 5 (2005-2009), 6 (2010-2014), and 7 (2017-2022), with the latest update reflecting information as of 12 January 2023. Again though, it seems unlikely that such changes would impact overall reach figures, because at least as we understand Metas own definitions a user would only need to be shown one ad in any given 30-day period in order to influence the potential ad reach figure: For reference, Metas ad tools state that ad reach estimates are influenced at least in part by how many accounts were shown ads across Meta technologies and services in the past 30 days.. The categories of signals were releasing represent the vast majority of signals currently used in Facebook Feed ranking for this content. Our Digital 2023 report highlights everything you need to know about social media, internet, mobile and ecommerce trends globally. They cover Feed, Stories, Reels and other surfaces where people go to find content from the accounts or people they follow. While AI can generate innovative ideas, it cannot yet replicate the complex processes involved in human creativity. Digital 2023 Global Overview Report - Locowise Blog Pinterest now ranks fourth with 6.09 percent, while YouTube rounds out the top five, accounting for 3.89 percent of social media web referrals. We believe that the best way to respond to those concerns is with openness. Sure, TikTok may be all the rage with younger users, but with people over the age of 50 accounting for more than half of all US consumer spend, its well worth investing in a diverse marketing mix that caters to the motivations and behaviours of all age groups. UFC's Internship Program is open to any student who is currently enrolled in a degree-seeking program. Is the 'internet apocalypse' nigh? Digital 2022 - We Are Social USA The Digital 2022 Global Overview Report by Hootsuite and We Are Social provides an in-depth look at the state of all things digital in 2022. We explored this trend in detail in January 2023 in the context of an 11 percent annual decline in reported Instagram ad reach, and we also reported similar trends at the start of 2022. Theres no arguing that creativity drives business results and is a key ingredient for profitable growth. Biased gender social normsthe undervaluation of womens capabilities and rights in societyconstrain womens choices and opportunities by regulating behaviour and setting the boundaries of what women are expected to do and be. And somewhat surprisingly, this trend appears in peoples motivations for using social media too. Calls for sanctions against Sudan amid genocide warnings in Darfur You can learn more about influencing what you see across Instagram here. Our AI systems predict how valuable a piece of content might be to you, so we can show it to you sooner. Digital 2023 - We Are Social USA highest percentage of frequent social shoppers on any social media platform, Sam Grischotti, Managing Director, Netherlands, Vincent Reynaud-Lacroze, Managing Director, France, Jim Coleman, UK CEO, Regional Lead UK & North America, starting to shift to TikTok and Instagram for search over Google, Donald Wong, Office General Manager, Hong Kong. With the help of GWI, were pleased to include a new chart in this quarters report that compares the reasons why people go online by age. But while its likely that these top three channels comprise a mix of both offline and online conversations, B2B marketers will want to explore how they can use digital activities to amplify the visibility of recommendations and reviews. on both Facebook and Instagram. This July 4 was Earth's hottest day since records began - The Due to increasing incongruities in source data, weve changed the sources that we use to inform and calculate key metrics for Indonesia. In the last year internet users reduced the time they spent online, focusing on quality over quantity. We want to be more open about how this works. They cover Feed, Stories, Reels and other surfaces where people go to find content from the accounts or people they follow. Similarly, while many B2B decision-makers stress the continued importance of in-person trade events, B2B marketers will want to maximise returns on these investments by amplifying their on-ground activities via digital channels. All the latest stats, insights, and trends you need to make sense of how the world uses the internet, mobile devices, social media, and ecommerce in January 2023. Top stories in our flagship Digital 2023 report include: A big change in global internet user numbers The interest graph rejuvenates communities by creating new trends of content that could reach millions of views organic reach is still alive. Despite its staggering growth, TikTok is still in its infancy in terms of the ad product, with many brands yet to embrace TikTok for owned or paid, leaving early movers to reap all the benefits. As a result, in order to be believable, self-expression is moving to extremes. GWIs data shows that B2B decision makers turn to a wide variety of channels when researching potential purchases, but the data also reveals that these channels have differing degrees of influence over the final purchase decision. More than 350 million people in China remain unconnected too, so the country still has plenty of potential for continued digital growth. Think Forward 2023 was researched and written by We Are Social's global Cultural Insights team. The latest data indicate that inbox management is still an everyday reality for almost three-quarters of the worlds working professionals, while more than 94 percent use email at least occasionally. From Social Graph to Interest GraphVincent Reynaud-Lacroze, Managing Director, France. But with advertising still responsible for 97 percent of Metas revenue,its perhaps surprising to learn that the company is still developing a way to quantify the size of its ad audience especially when these adjustments result in swings of almost 25 percent over a period of just three months. Instagram ranks second, with 18.2 percent of respondents saying that their company uses the platform for marketing. At a worldwide level, the typical social media user now spends roughly 2 hours and 24 minutes per day using social channels, which is 7 minutes lower (-4.4 percent) compared with that January figure. We recently named top customer winners in the Americas region for supporting Cisco through advocacy and innovation, in an exclusive awards ceremony at Cisco Live in Las Vegas. But this year, what was cracked has now shattered into many segmented realities. Additional headlines in Digital 2023, which looks at social media, internet, mobile and ecommerce trends globally, include: To view and download the report go to:meltwater.com/en/global-digital-trends. 2023 Gender Social Norms Index (GSNI) - Human Development Reports Advertising firms We Are Social and Hootsuite on Tuesday, January 27, released their annual report, which gives insights into global social media usage and digital trends for the past year.. Hootsuite (We are Social): Indonesian Digital Report 2022 However, fixed connection bandwidth varies meaningfully around the world.Internet users in top-ranked Singapore enjoy a median download speed in excess of 237 Mbps, which is more than 125 times faster than the download speeds endured by Cubas fixed internet users. TikTok tops the global list of social media platforms when it comes to time spent per user on Android devices, followed byYouTubeandFacebook. With Mainland China and the Hong Kong SAR opening up again for both inbound and outbound travels, the unstoppable wave of post-zero-COVID revenge spending will not just hit our shores but reverberate throughout the region and the globe. The more intense the energy, the more genuine it seems. That starts with giving you more insight into, and control over, the content you see. Similarly, GWIs tools now report a lower figure for the number of social media platforms used per user, per month compared with last quarters data. Breaking down the solar-storm science. Learn more. Once weve completed testing and established the way a metric is calculated, well remove the in-development disclaimer.. Finding products to buy ranks fourth amongst the reasons why people aged 55 to 64 use social media, whereas this motivation ranks just eighth amongst users aged 16 to 64. This new data sourced from GWIs extensive Work survey offers powerful insights into how people in different countries and across different age groups use connected tech in the office, and in B2B settings. On Instagram, were testing a new feature that makes it possible for you to indicate that youre Interested in a recommended reel in the Reels tab, so we can show you more of what you like. Meanwhile, more nuanced changes in users everyday platform activities, such as how long people spend using the platform, or which elements of the service they use (e.g. Social Media Users Now Equivalent to 58% of Global Population - Hootsuite A new milestone for internet adoption in India; Further declines in the time that the world spends online; Insights into how businesses are using social media for marketing; Intriguing trends in social media ad spend; Accelerating internet connection speeds; and, The social media platforms driving the greatest share of web traffic referrals, Weve changed the way that we label our headline metric for global social media use to social media user identities, to make it clearer that this figure may. As we learned to live alongside the pandemic, 2021 saw social media users increase once again, whilst the average daily time spent using . Our focus for Facebook this year is on artificial intelligence, messaging, creators and monetization. So we use a wide variety of predictions in combination to get as close as possible to the right content, including some based on behavior and some based on user feedback received through surveys. Historically, as championed by Facebook, social pushed content linked to your relationships. As always, youll find loads more useful stats and trends in our complete Digital 2023 April Global Statshot Report, which youll findembedded in full towards the top of this article. Social media appears lower down the ranking, but roughly four in five B2B buyers say that they turn to social platforms when researching B2B purchases, so social still represents a valuable B2B opportunity. Digital 2023 Global Overview Report (Summary Version - SlideShare However, its worth noting that video might not be the top opportunity here, because GWIs data also reveals that older generations are less likely to seek out online video as a source of learning. Meanwhile, GWIs data indicates that internet users have reduced their online activities by an average of 18 minutes per day since this time last year, resulting in a year-on-year reduction of 4.4 percent.If youd like to know more about whats driving this trend, we explored potential reasons for these declines in our detailed Digital 2023 Deep-Dive. We Are Social. Global Economic Outlook 2023: Global Recession Fears Resurface, Risks Mount The Global Innovation Index from the World Intellectual Property Organization (WIPO) ranks 132 economies annually on their innovation performance, including the fastest risers. Botswana, Ghana, Qatar, Saudi Arabia, Bangladesh, Indonesia and Pakistan are the seven countries that climbed the most in the 2022 innovation rankings.