Chief Human Resources Officers (CHRO), Chief People Officers (CPO), SVPs and VPs of Talent Management, VPs of Global Human Resources, Heads of People Operations, VPs and Directors of HR Technology, and Workforce Planning Leaders. Chief Marketing Officer Summit, 21 Sep 2023 | Conference Locate (Clocate) McKnight has also led the Barbie Dream Gap Project, its multiyear initiative that has raised more than $1.5 million for nonprofit organizations that empower girls. Strategic Marketing NYC 2023 - Reuters Events We couldn't be more excited about our lineup. The Q1 2023 edition of the Chief Marketing Officer Journal brings new perspective to the consumer, budgetary and macro challenges CMOs are facing this year, along with the leadership vision they'll need to respond to them. EA's marketing team has a lot of other ways of working with its fanbase. Register and secure your seat today. We provide updates to the latest whitepapers and industry reports to keep you updated on trends, innovation and best practice digital marketing. Chief People Officer of Walmart, on the gains, made and the opportunities ahead in digital transformation; learning and growth; well-being and inclusion; and being best-in-class in attracting, developing and engaging talent across the enterprise. Modes of Transportation. Unlimited Access to TECHSPO Technology Expo is included with all DigiMarCon passes. In this webinar, hear from experts at Amperity and Tapestry on how first party data helps to uncover customer insights, enhance personalization, and ultimately drive deeper engagement amongst a customer base. The company's stock has risen by more than 130% over the past year, and annual sales are up some 200% since 2019. DigiMarCon is your chance to experience a safe and intimate gathering with marketing leaders and professionals in a clean and hygienic environment. Tresvant is a former Nike marketing exec who joined Taco Bell in December 2021. Realizing its potential, Chipotle added the Fajita Quesadilla to Chipotle's digital menus and quickly trained 100,000 employees across more than 3,200 restaurants on how to create the item. Lauren Johnson , Ryan Joe, and Lara O . Peterson leads brand marketing and e-commerce for Kendra Scott, the billion-dollar jewelry brand that Gen Z college students on TikTok and celebrities including Taylor Swift, Camila Cabello, and Gwyneth Paltrow love. Privately Owned Vehicle (POV) Mileage Reimbursement Rates The Conference Board uses cookies to improve our website, enhance your experience, and deliver relevant messages and offers about our products. Welcome to the most comprehensive Chief Marketing Officer Conferences Guide online! Apollo Global Management, Sheila Peluso, and One of the biggest challenges for Tinson happened last year when EA ended its licencing dealto use FIFA's name for its mega-popular video-game series. Rakuten's in-house creative team, which Marineau created shortly after joining the company, utilized the important holiday shopping season to launch an ad campaign and pop-up store in New York City. 2023 Forbes CMO Summit Executive Vice President,Chief Human Resources Officer, Brands' revenue. Gartner Terms of Use Collaborations have been key to Kendra Scott's success under Peterson. The Sharpest Minds And The Most Influential Decision Makers - Together for Two Days. Priceline had lost a lot of consideration among that audience because its marketing strategy had focused on direct response. The company is releasing its first soccer game with the new branding this September. It included a social-media sitcom starring Kaley Cuoco to showcase how easy it was to book trips, and Klein made sure each episode had an interactive element where viewers could find hidden travel deals. And the company is working to integrate itself into the gaming community. COUNCIL POST. . Finalists were voted on by peers to determine the winners (click here to see how winners are chosen).The 2023 Awards were presented virtually at OnCon 2023 on April 25th. 2023 ANA Multicultural Marketing & Diversity Conference Presented by Amazon Ads October 10 - 12, 2023 | Las Vegas, Nev. and Virtual . Join us for an important conversation on an urgent topic: addressing the crisis of mental health and emotional well-being. At DigiMarCon Conferences you are never left in the dark. Mok wants Turo to challenge traditional car-rental companies. Mattel said that during McKnight's time as head of Barbie and dolls, the portfolio has achieved retail sales exceeding $3 billion. Discovery kicked off its biggest marketing campaign ever: The launch of the Max streaming platform, which combines programming from HBO Max with Discovery's reality shows and documentaries. The Conference Board 2023 CHRO Summit returns with its unique "no presentations, all conversations" format, as some of the globe's most important and most thoughtful CHROs come together to discuss the issues that matter most to them, and to HR leaders everywhere. DigiMarCon South Atlantic is the Premier Digital Marketing, Media and Advertising Conference & Exhibition for Business and Marketing Professionals in the South Atlantic United States held annually in Charlotte, North Carolina. Join your peers in-person or online for 2-days jam packed with digital marketing best practices, latest trends, practical solutions, strategy and networking, also check out the next generation of technology & innovation; Internet, Mobile, AdTech, MarTech & SaaS Technology. Brandweek 2023 Some are even poised for bigger positons within their companies, like Taco Bell's Sean Tresvant, who was just named as the fast food giant's next CEO. Join your peers in-person or online for 2-days jam packed with digital marketing best practices, latest trends, practical solutions, strategy and networking, also check out the next generation of technology & innovation; Internet, Mobile, AdTech, MarTech & SaaS Technology. While Treseder is relatively new to Autodesk she came on board as its CMO only last October she has already had a huge impact. A recent Morning Consult study showed that the brand's favorability among responding Gen Z consumers increased by 15 points between December 2022 and February 2023. Conde Nast, Sr. Director, Financial Services, Canada & Venture, Marketing Solutions 25 Most Innovative Chief Marketing Officers of 2023 - Business Insider The group's goal is to find new insights and trends. Members of The Conference Board get exclusive access to the full range of products and services that deliver Trusted Insights for What's AheadTM including webcasts, publications, data and analysis, plus discounts to conferences and events. Register and secure your seat today. It relaunched the Mexican Pizza as a permanent menu item in September, which helped increase the restaurant's same-store sales by 11% during the fourth quarter of 2022. January 1, 2023. Nevertheless, Goldin is marching forward to help Lego shape a safer future for all children. Chief marketing officers have a tough job. < View Additional Gartner Leadership Vision eBooks. knows that the key to unlocking loyalty is to truly understand what matters most to their customers. Since stepping into Kind's global CMO role in December 2021, Solomon has built up the brand's e-commerce business. DigiMarCon Midwest is the Premier Digital Marketing, Media and Advertising Conference & Exhibition for Business and Marketing Professionals in the Midwestern United States held annually in Chicago, Illinois. 2023 Ultimate CX Conference - The Conference Board jsbacContactjsbacContact J.Crew revamped its membership program, J.Crew Passport, in 2022 with rewards, including free monogramming and shopping credits for birthdays. But while other brands saw their businesses tail off once consumers started to return to their pre-COVID lives, Lego continues to grow. If use of privately owned automobile is authorized or if no Government-furnished automobile is available. All DigiMarCon events include regular interactive question and answer sessions with speakers and the audience ideal for collaboration, audience polls, along with ice-breaker and group exercises, steered by charismatic Emcees. When fire ravaged the Notre Dame Cathedral four years ago, Autodesk's software was instrumental in its restoration. What will it take to recruit, engage and retain talent that wants work with meaning? For more details visit https://digimarcongreatlakes.com. Timpone has also shifted MLB's marketing toward a new generation. All rights reserved. Rakuten then expanded the "Not So Clueless" spot, which generated more than 14 billion impressions and 80 million views across different platforms, into New York Fashion Week, or NYFW. and Gartner Terms of Use The TikTok campaign garnered 19.2 million views, and Kind furthered its online reach with a YouTube video that has since accumulated 2.5 million views. The Domino's app also lets people order pizza through the infotainment system. Second Nature Brands, Carey L. Martin, The Best PR and Comms Conferences to Attend in 2023 | Cision Latino program, and Human By Orientation for the LGBTQ community. Attending a conference is a well-researched decision. EMEA-based leaders representing companies from different industries and geographies with revenues of at least 3bn. Oshkosh Corporation, Gabrielle Novacek, But their strategies and organizations are straining under the impact of unpredictable customer behaviors, burdensome cross-functional collaboration and the erosion of traditional sources of brand value. Yarbrough is a longtime J.Crew marketing exec who was tapped to lead both brands' marketing in 2021. Join your peers in-person or online for 2-days jam packed with digital marketing best practices, latest trends, practical solutions, strategy and networking, also check out the next generation of technology & innovation; Internet, Mobile, AdTech, MarTech & SaaS Technology. At last year's CMA Music Festival in Nashville, the whiskey brand encouraged attendees to give donations to a veterans' organization and to send care packages to military members via its Purple Bag Project. From the smell of a freshly mowed field to the clink of a turnstile, sizzling hotdogs, an Aaron Judge tribute, and plenty of outsized mascots, the marketing effort aimed to remind fans that "baseball is something else.". Not only is Barbie so culturally relevant that the term "Barbiecore" was coined last year, but McKnight and her team have evolved Barbie to become what Mattel calls the world's "most diverse doll line.". He helped develop a customer-data platform for J.Crew in 2022 that's similar to Madewell's tech stack. Hell yes. Oshkosh Corporation, Executive Vice President,Chief Human Resources Off Join your peers in-person or online for 2-days jam packed with digital marketing best practices, latest trends, practical solutions, strategy and networking, also check out the next generation of technology & innovation; Internet, Mobile, AdTech, MarTech & SaaS Technology.